SEO report of thefutureofdigitalmarketing.com

The Future of Digital Marketing | Dave Wieneke | Useful Arts

www.thefutureofdigitalmarketing.com/

The Future of Digital Marketing is unfolding on Useful Arts. Internet Strategist Dave Wieneke blogs on digital trends such as Web3.0, measurement, and social


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.thefutureofdigitalmarketing.com/

Character length : 36

Title
The Future of Digital Marketing | Dave Wieneke | Useful Arts
Description
The Future of Digital Marketing is unfolding on Useful Arts. Internet Strategist Dave Wieneke blogs on digital trends such as Web3.0, measurement, and social
Keywords (meta keywords)
Future of Digital Marketing, Dave Wieneke, Boston, Useful Arts, Marketing Speaker, Web3.0, analytics, measurement

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://thefutureofdigitalmarketing.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Future of Digital Marketing | Dave Wieneke | Useful Arts

Character length : 60

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 22%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
0901700
Heading structure in the source code
  • <H2> 
  • <H2> Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience
  • <H2> Is a World Without Ads Possible? We’re already halfway there.
  • <H2> Why No One is an Agency Anymore, and Why No One Cares
  • <H2> Customer Experience Makes Five Guys the Top Ranked Burger in the US
  • <H2> Best job ever? Usability Testing Bartender
  • <H2> Companies with Top Customer Experiences Out-Score Super Bowl Advertisers
  • <H2> What I Found at Caine’s Arcade, a Few Minutes of Fun
  • <H2> Amanda Palmer Won’t Settle for Less. Monitizing engagement is just the start.
  • <H4> Introducing Wieneke’s Customer Value Buckets
  • <H4> Delighting Kids in Childrens Hospitals: A Valentine for Creative Caregivers
  • <H4> Making the NY Times and Nordstrom Great Again: When Trump Attacks Do His Targets Profit?
  • <H4> Guest teaching digital media management at Northeastern University
  • <H4> Strategic Change is a Value Judgement: Insights for Digital Transformation Leaders
  • <H4> Respect the unexpected: President Trump and asterisk-shaped disruptors
  • <H4> Facebook Live Makes Personal Video Must See TV for Healthcare Marketers
  • <H4> Pharma Marketing May Be Ready for Small Steps with Facebook Live
  • <H4> Free Webinar Tuesday: Scoring Patient Experience On The Top US Hospitals’ Websites
  • <H4> Five Years In: Looking at the Rate of Change in Digital Business Transformation
  • <H4> About Dave Wieneke, Digital Strategist
  • <H4> Join me on Twitter
  • <H4> Speaking & Events
  • <H4> More About Dave
  • <H4> Recent Posts
  • <H4> Resources
  • <H4> Posts by date
Word cloud
  • digital35
  • marketing33
  • experience19
  • customer18
  • boston16
  • strategy12
  • advertising12
  • university11
  • value11
  • business9
  • dave9
  • october9
  • wieneke8
  • change8
  • reading8
  • continue8
  • featured8
  • design7
  • february7
  • conference7
  • online7
  • keynote7
  • content7
  • future6
  • comments6
  • northeastern6
  • april6
  • media6
  • mobile6
  • management6
  • healthcare6
  • user5
  • start5
  • social5
  • five5
  • law5
  • leaders5
  • branding5
  • big5
  • november5
  • institute5
  • video5
  • teaching5
  • free5
  • experiences4
  • marketers4
  • hospital4
  • january4
  • transformation4
  • course4
  • all4
  • innovation4
  • september4
  • july4
  • guest4
  • personal4
  • how4
  • ways4
  • kids4
  • june4
Keyword matrix
wordtitledescriptionsheading
digital
marketing
experience
customer
boston
strategy
Two Word cloud
  • customer experience6
  • dave wieneke5
  • digital strategy4
  • continue reading4
  • for digital3
  • digital media3
Three Word cloud
  • guest teaching digital2
  • valentine for creative2
  • people before brands2
  • customer experience marketing2
  • digital strategy workshop2
  • teaching grad course2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
7.20
Flesch Reading Ease
58.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.30
Dale–Chall Readability
6.70
SMOG Index
10.90
Spache Readibility
5.00
Number of letters
7451
Number of words
1482
Number of sentences
182
Average words per sentences
8
Number of syllables
2462
Syllables in words
2536
Average syllables in words
1.66
Number of words in first three syllables
321
Percentage of word / syllables
21.66
Words not in Dale-Chall easy-word list
594
Words not in Spache easy-word list
404

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
63
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://usefularts.us/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://usefularts.us/.. /jquery-migrate.min.js?ver=1.4.1
  • http://usefularts.us/.. /jquery-easing-compatibility.1.2.pack.js
  • http://usefularts.us/.. /scripts.js
  • http://usefularts.us/.. /jquery-1.3.1.min.js
  • http://usefularts.us/.. /jquery.flow.1.1.js
  • http://usefularts.us/.. /jquery.flow.init.js
  • http://usefularts.us/wp-includes/js/wp-embed.min.js?ver=4.7.9
List of render blocking css files
  • http://usefularts.us/wp-content/themes/usefularts-theme/style.css
  • http://usefularts.us/.. /reset.css
  • http://usefularts.us/.. /master.css
  • http://usefularts.us/.. /ie.css
  • http://usefularts.us/.. /widget.css?ver=4.7.9
  • http://usefularts.us/.. /styles.css?ver=4.7

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
257.65KB
Javascript minifying
You can save 5.4KB (26% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
30.41KB
CSS minifying
You can save 4.6KB (17% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
58.66KB
Gzip compression
Error! By using Gzip you can save 61.9KB (65% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
52
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://usefularts.us/.. /ie.cssExpiry time is not specified
http://usefularts.us/.. /master.cssExpiry time is not specified
http://usefularts.us/.. /reset.cssExpiry time is not specified
http://usefularts.us/.. /icon-clock.pngExpiry time is not specified
http://usefularts.us/.. /jquery-easing-compatibility.1.2.pack.jsExpiry time is not specified
http://usefularts.us/.. /scripts.jsExpiry time is not specified
http://usefularts.us/.. /bg-img-block.gifExpiry time is not specified
http://usefularts.us/.. /body_bg.jpgExpiry time is not specified
http://usefularts.us/.. /cal_single.jpgExpiry time is not specified
http://usefularts.us/.. /cal_single_today.jpgExpiry time is not specified
http://usefularts.us/.. /continue.gifExpiry time is not specified
http://usefularts.us/.. /email.gifExpiry time is not specified
http://usefularts.us/.. /featured_banner.gifExpiry time is not specified
http://usefularts.us/.. /featured_nav_bg.jpgExpiry time is not specified
http://usefularts.us/.. /featured_right_arrow.jpgExpiry time is not specified
http://usefularts.us/.. /followers.gifExpiry time is not specified
http://usefularts.us/.. /footer_bg.jpgExpiry time is not specified
http://usefularts.us/.. /header-img.gifExpiry time is not specified
http://usefularts.us/.. /icon-footer.pngExpiry time is not specified
http://usefularts.us/.. /nav_bg.jpgExpiry time is not specified
http://usefularts.us/.. /nav_main_bg.jpgExpiry time is not specified
http://usefularts.us/.. /posts_nav_left_arrow.jpgExpiry time is not specified
http://usefularts.us/.. /posts_nav_right_arrow.jpgExpiry time is not specified
http://usefularts.us/.. /rss.gifExpiry time is not specified
http://usefularts.us/.. /search_icon.jpgExpiry time is not specified
http://usefularts.us/.. /jquery-1.3.1.min.jsExpiry time is not specified
http://usefularts.us/.. /jquery.flow.1.1.jsExpiry time is not specified
http://usefularts.us/.. /jquery.flow.init.jsExpiry time is not specified
http://usefularts.us/wp-content/themes/usefularts-theme/style.cssExpiry time is not specified
http://usefularts.us/.. /dave-wieneke-photo.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2010/09/usefularts-logo.gifExpiry time is not specified
http://usefularts.us/.. /AFP-dave-wieneke-150.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2012/07/Caines_Fun_Pass.jpgExpiry time is not specified
http://usefularts.us/.. /Overcome-bad-ads-150.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2013/02/five-guys-150.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2013/02/sc-150.jpgExpiry time is not specified
http://usefularts.us/.. /usability-bar-tender-150.jpgExpiry time is not specified
http://usefularts.us/.. /Zeno-Marketing-150.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2014/02/no-ads-150.jpgExpiry time is not specified
http://usefularts.us/.. /NEU-Digital-Media.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2017/01/delete-150.jpgExpiry time is not specified
http://usefularts.us/.. /Mark-Nowlin-SeattleTimes-300x300.jpgExpiry time is not specified
http://usefularts.us/.. /SingingOurWayThrough.jpgExpiry time is not specified
http://usefularts.us/.. /wienekes-value-buckets1.jpgExpiry time is not specified
http://usefularts.us/.. /1-MtSinai-TP-russian-150.jpgExpiry time is not specified
http://usefularts.us/.. /eHealthcare-Award-Connective-150-150x147...Expiry time is not specified
http://usefularts.us/.. /life-after-relaunch-150x150.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2017/12/square.jpgExpiry time is not specified
http://usefularts.us/wp-content/uploads/2018/01/abnb-150.jpgExpiry time is not specified
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
1.04MB
Image optimisation
You can save 884.5KB (86% compression) by optimising the images below:

 Links

We found a total of 155 different links.
Internal links: 2
External links: 153

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
69.25.192.24
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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